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How GQ Readers Shopped In January 2025
ShoppingElite body wash. Enviable basics. And the hottest parka around. Let's review.By Tyler Chin January 31, 2025Save this storySaveSave this storySaveAll products are independently selected by our editors. If you buy something, we may earn an affiliate commission.The GQ Recommends team spends a hell of a lot of time digging through deals and drops to bring you well-informed buying advice, from deep dives on the coziest comforters to our weekly Best New Menswear posts, to curated intel on the finest jewelry you can score on Amazon. The 11 bestsellers below resonated hard with y'all in January—so we gathered them here, figuring that if everyone else liked what they saw, you might, too. Check 'em out, then subscribe to the GQ Recommends newsletter for more menswear and grooming nerdery.What GQ Readers Bought in January Hit ListThe Winter Workhorse: Patagonia Men's Stormshadow Parka in Nouveau Green, $899The Elite Body Wash: Wonder Valley Hinoki Body Wash, $32The Cool-Kid Zip-Up: Uniqlo Sweat Full-Zip Hoodie, $50The Tiny Black Shoe du Jour: Lemaire Piped Crepe Slippers, $620The Enviable Essential: Levi's Vintage Bay Meadows Sweatshirt, $165The Cool-Kid Zip-Up: Uniqlo Sweat Full-Zip HoodieUniqloSweat Full-Zip Hoodie$50 UniqloThe Story: All the Cool Guys Are Wearing Zip-Up HoodiesWhy You Bought It: Uniqlo's budget basics are always winners, and its hoodie is absolutely no exception. Perfectly in line with higher-end hoodies, this Uniqlo joint features an impeccable fit and comfy midweight all-cotton fabric.What You Should Buy Next: When you’re ready for an upgrade, Reigning Champ's zip-up hoodie is far and away the best upgrade hoodie.The Winter Workhorse: Patagonia Men's Stormshadow Parka in Nouveau GreenPatagoniaMen's Stormshadow Parka in Nouveau Green$899 $629 PatagoniaThe Story: Is Patagonia's Warmest-Ever Parka Warm Enough for a New York Winter?Why You Bought It: Leave it to Patagonia to have you ready for the winter's brutal cold, and its Stormshadow parka is literally the warmest jacket it makes. Clearly y'all were feeling the frost—and you made some serious moves to stave off another cold.What You Should Buy Next: We know a thing or two about winter jackets, from puffers to overcoats. If you want something that's not a parka, try something like Todd Snyder's Polo coat or Buck Mason's Melton peacoat.The Enviable Essential: Levi's Vintage Bay Meadows SweatshirtLevi's Vintage ClothingBay Meadows Sweatshirt$165 Levi'sThe Story: Crewneck Sweatshirts Used to Be Way Better—So Levi’s Brought One BackWhy You Bought It: Things really were better back then, especially when it comes to crewneck sweatshirts. Luckily, Levi's knows this, and as part of its Levi's Vintage Clothing collection, the denim brand made a near-perfect replica of its '30s-era crewneck.What You Should Buy Next: If you bought this sweatshirt, then you have good taste. Keep it up by going for Lady White Co.'s sweatshirt: a comfy, beefy, form-fitting crewneck from one of the best elevated basics brands around.The All-Business Hosiery: Merino Wool Dress SocksBowen FernieChevronChevronBoardroomMerino Wool Over the Calf Dress Socks$18 AmazonThe Story: The Best Dress Socks Send Your Feet Pics Into the StratosphereWhy You Bought It: Good dress shoes deserve equally good dress socks. Boardroom's are made in the good-old U S of A from breathable Merino wool so you can get through your workday without ending up stepping in a puddle of your own sweat.What You Should Buy Next: Sure, these guys are a bit pricier than your typical bundle pack from Costco, but if you just need something to stock the sock drawer, you can't go wrong with some pairs from Uniqlo. At $5 a pop, it's worth ditching your daily latte for a pair of socks instead.The Fountain of Youth: Jaxon Lane Relax and RepairJaxon LaneRelax and Repair$36 AmazonThe Story: The Best Wrinkle Creams for Aging Like Fine WineWhy You Bought It: Packed with niacinamide, ceramides, hyaluronic acid, squalane, and botanical extracts from ginseng and Indian pennywort, Jaxon Lane's Relax and Repair moisturizer will keep your visage perfectly hydrated, reversing the effects of Father Time in, uh, no time.What You Should Buy Next: If you're struggling with a specific skin concern, check out Prose for its custom-made formulations to address whatever skin troubles you might have.The Gain Train: Optimum Nutrition Gold Standard Whey Protein PowderOptimum NutritionGold Standard Whey Protein Powder$42 $32 Amazon$34 $30 Optimum NutritionThe Story: 7 Decent-Tasting Protein Powders for Muscle Gain That Actually WorkWhy You Bought It: This personal trainer-approved protein powder is basically guaranteed (not literally) to help you with your gains. With 24 grams of protein per scoop, this might truly be the gold standard of protein powders.What You Should Buy Next: Shopping for protein powders is quite an ordeal, so we did the heavy lifting (get it?) to find the best ones for everybody.The Cold-Weather Must-Haves: Ugg Neumel
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
The GQ Recommends team spends a hell of a lot of time digging through deals and drops to bring you well-informed buying advice, from deep dives on the coziest comforters to our weekly Best New Menswear posts, to curated intel on the finest jewelry you can score on Amazon. The 11 bestsellers below resonated hard with y'all in January—so we gathered them here, figuring that if everyone else liked what they saw, you might, too. Check 'em out, then subscribe to the GQ Recommends newsletter for more menswear and grooming nerdery.
What GQ Readers Bought in January Hit List
- The Winter Workhorse: Patagonia Men's Stormshadow Parka in Nouveau Green, $899
- The Elite Body Wash: Wonder Valley Hinoki Body Wash, $32
- The Cool-Kid Zip-Up: Uniqlo Sweat Full-Zip Hoodie, $50
- The Tiny Black Shoe du Jour: Lemaire Piped Crepe Slippers, $620
- The Enviable Essential: Levi's Vintage Bay Meadows Sweatshirt, $165
The Cool-Kid Zip-Up: Uniqlo Sweat Full-Zip Hoodie
The Story: All the Cool Guys Are Wearing Zip-Up Hoodies
Why You Bought It: Uniqlo's budget basics are always winners, and its hoodie is absolutely no exception. Perfectly in line with higher-end hoodies, this Uniqlo joint features an impeccable fit and comfy midweight all-cotton fabric.
What You Should Buy Next: When you’re ready for an upgrade, Reigning Champ's zip-up hoodie is far and away the best upgrade hoodie.
The Winter Workhorse: Patagonia Men's Stormshadow Parka in Nouveau Green
The Story: Is Patagonia's Warmest-Ever Parka Warm Enough for a New York Winter?
Why You Bought It: Leave it to Patagonia to have you ready for the winter's brutal cold, and its Stormshadow parka is literally the warmest jacket it makes. Clearly y'all were feeling the frost—and you made some serious moves to stave off another cold.
What You Should Buy Next: We know a thing or two about winter jackets, from puffers to overcoats. If you want something that's not a parka, try something like Todd Snyder's Polo coat or Buck Mason's Melton peacoat.
The Enviable Essential: Levi's Vintage Bay Meadows Sweatshirt
The Story: Crewneck Sweatshirts Used to Be Way Better—So Levi’s Brought One Back
Why You Bought It: Things really were better back then, especially when it comes to crewneck sweatshirts. Luckily, Levi's knows this, and as part of its Levi's Vintage Clothing collection, the denim brand made a near-perfect replica of its '30s-era crewneck.
What You Should Buy Next: If you bought this sweatshirt, then you have good taste. Keep it up by going for Lady White Co.'s sweatshirt: a comfy, beefy, form-fitting crewneck from one of the best elevated basics brands around.
The All-Business Hosiery: Merino Wool Dress Socks
The Story: The Best Dress Socks Send Your Feet Pics Into the Stratosphere
Why You Bought It: Good dress shoes deserve equally good dress socks. Boardroom's are made in the good-old U S of A from breathable Merino wool so you can get through your workday without ending up stepping in a puddle of your own sweat.
What You Should Buy Next: Sure, these guys are a bit pricier than your typical bundle pack from Costco, but if you just need something to stock the sock drawer, you can't go wrong with some pairs from Uniqlo. At $5 a pop, it's worth ditching your daily latte for a pair of socks instead.
The Fountain of Youth: Jaxon Lane Relax and Repair
The Story: The Best Wrinkle Creams for Aging Like Fine Wine
Why You Bought It: Packed with niacinamide, ceramides, hyaluronic acid, squalane, and botanical extracts from ginseng and Indian pennywort, Jaxon Lane's Relax and Repair moisturizer will keep your visage perfectly hydrated, reversing the effects of Father Time in, uh, no time.
What You Should Buy Next: If you're struggling with a specific skin concern, check out Prose for its custom-made formulations to address whatever skin troubles you might have.
The Gain Train: Optimum Nutrition Gold Standard Whey Protein Powder
The Story: 7 Decent-Tasting Protein Powders for Muscle Gain That Actually Work
Why You Bought It: This personal trainer-approved protein powder is basically guaranteed (not literally) to help you with your gains. With 24 grams of protein per scoop, this might truly be the gold standard of protein powders.
What You Should Buy Next: Shopping for protein powders is quite an ordeal, so we did the heavy lifting (get it?) to find the best ones for everybody.
The Cold-Weather Must-Haves: Ugg Neumel Boots
The Story: Keanu Reeves Has Worn These Trusty $140 Suede Boots Into the Ground
Why You Bought It: Never worry about cold feet again, and make like John Wick himself, to keep your dogs warm even if the rest of your body is out in the cold.
What You Should Buy Next: Wintertime calls for winter boots. We tested 11 really good ones that we're pretty sure Mr. Reeves would wear into the ground just as much as his beloved Uggs.
The Tiny Black Shoe du Jour: Lemaire Piped Crepe Slippers
The Story: 100 Deeply Stylish Ways to Stunt on Your Coworkers This Year
Why You Bought It: Are loafers dead? Not quite yet, but for something a bit more freaky deaky, Lemaire's slippers are an excellent choice (and you all seemed to think so). They're a great office shoe, sure to get you compliments. Hell, maybe even a promotion, too.
What You Should Buy Next: Tiny black shoes are all the rage, and we're partial to pairs like The Row's Canals or Hereu's Puntera slippers.
The Undeniable Undies: Mack Weldon AIRknitx Boxer Shorts
The Story: The Best Boxer Shorts Will Convert You From Briefs
Why You Bought It: In the nether regions, breathability is key. These joints from Mack Weldon are cut with the brand’s flagship AIRknitx material (the same they use for their boxer briefs) which is a lightweight knit mesh material that wicks moisture and blocks odors like Mutumbo swats basketballs. They also employ what they call “cool zones” to provide even more breathability to specific areas so you can stay air-chilled even through the hottest months.
What You Should Buy Next: Do you need Tom Ford's Silk Boxer Shorts? Probably not. Do you deserve them? Abso-freakin'-lutely.
The Snow Stompers: Blundstone 566 Thermal Boot
The Story: The Best Winter Boots for Men Are Stone-Cold Stunners
Why You Bought It: You know Blundstone, but you don't know Blundstones like these. Lined with Thinsulate and decked out with a plush removable shearling footbed, these thermal boots will keep your feet insulated so you can finally thrive in the winter weather.
What You Should Buy Next: For something with a little more grip, go Danner Mountain Lights. Need even more warmth, and better adept at handling some snow? We can't recommend the Sorel Caribous enough.
The Elite Body Wash: Wonder Valley Hinoki Body Wash
The Story: The Best Body Wash for Your Particular Skin
Why You Bought It: Can a body wash cleanse and moisturize? If you've tried out Wonder Valley's body wash, you'll realize the answer is “yes.” Wonder Valley keeps it simple yet effective with a focus on key natural ingredients: willow bark, an antioxidant emollient that hydrates and improves skin tone; ashwagandha, which boosts collagen production; aloe vera to soothe; and Wonder Valley’s own California extra virgin olive oil for hydration and antioxidant benefits. The result? An exceptional cleansing lather paired with a subtle, woody, balsamic, citrus fragrance.
What You Should Buy Next: Honestly, you're all set in the body wash department now, but if you want to give a body exfoliator a try, we love Main+Goetz's eucalyptus scrub.
