Amazon’s Black Friday Deals Are More Impressive Than Last Year — Save Up to 78%

We found rare deals on Laneige skincare, Le Creuset cookware, and New Balance sneakers

Let the holiday shopping sprees begin!

Amazon just kicked off its Black Friday sale with millions of must-see deals for Prime members and non-subscribers alike — and we found the absolute best deals in every department. Save big on gifting favorites like Apple AirPods, Amazon Kindles, Coach bags, and Lego sets, as well as year-round essentials like Dyson vacuums and Le Creuset cookware. Act fast to shop our picks while discounts last; Black Friday deals aren’t guaranteed to return on Cyber Monday.

Best Amazon Black Friday Deals Overall

• Best-Seller: Bissell Little Green Carpet and Upholstery Cleaner, $81 (orig. $124)
• Sellout Risk: Apple AirPods Pro, $154 (orig. $249)
• Holiday Favorite: Lego Christmas Tree Building Set, $31 (orig. $44)
• Under-$50 Favorite: Crest 3D Whitestrips Teeth Whitening Kit, $28 (orig. $46)
• Reader-Loved: Laneige Lip Sleeping Mask, $19 (orig. $24)
• 78% Off: Cozsinoor Down Alternative Bed Pillows, $27 with coupon (orig. $120)
• Can’t-Miss Deal: Dyson V8 Cordless Vacuum Cleaner, $300 (orig. $470)
• PEOPLE Tested Winner: Samsonite Freeform Hardside Carry-On Suitcase, $139 (orig. $230)
• Seasonal Essential: Yankee Candle Balsam and Cedar Scented Candle, $15 (orig. $31)
• Designer Deal: Coach Taylor Tote Bag, $228 (orig. $375)

Our shopping experts recommend these top 10 picks above all else. This best-selling Bissell carpet cleaner can help you get your home holiday-ready in a flash, as can this balsam-scented Yankee Candle that’s great for the season. We’re also grabbing the Apple AirPods Pro for less, along with this Lego Christmas tree and the Laneige lip mask that rarely goes on sale.

You can even shop picks that PEOPLE put to the test, including this Dyson cordless vacuum that we found to be lightweight yet powerful, as well as this Samsonite suitcase that earned the number one spot during our trial of the best carry-ons.

Related: Walmart’s Black Friday Vacuum Deals Are Up to 78% Off — Shop Dyson, Shark, and More Top Brands

Best Amazon Black Friday Apple Deals

Now is the time to shop for Apple tech. Start saving on highly coveted gems like the newest MacBook Air laptop and the over-ear AirPods Max that have already landed in thousands of carts this month. There are also impressive Black Friday deals on Apple Watches, including the newest launch that you can check out below.

Apple Watch Series 10

$499

$429

Buy on Amazon

The latest Apple Watch uses advanced technology to track your activity and provide more in-depth health insights. It also has a larger yet thinner display screen than previous models.

Apple AirPods 4

$179

$165

Buy on Amazon

The brand new Apple AirPods use personalized spatial audio and advanced noise-cancellation technology to create impressive sound quality. They’re also waterproof, making them a great gym or rainy day companion.

Apple AirPods Pro (2nd Generation)

$249

$154

Buy on Amazon

These Apple AirPods Pro are always a top-seller during Black Friday, and it looks like this year won’t be any different. Grab them fast before they fly off of online shelves.

Apple AirTag 4-Pack

$99

$73

Buy on Amazon

Apple AirTags are beyond useful, so pick up this multipack to share the wealth with loved ones this holiday season. They can help keep track of personal belongings on the go, including luggage, keychains, and even pet collars.

More Amazon Black Friday Apple Deals

• Trending Deal: Apple AirPods Max Headphones, $399 (orig. $549)
• Apple Watch SE (2nd Generation), $149 (orig. $249)
• Apple iPad Air (11-Inch), $499 (orig. $599)
• Apple iPad (10th Generation), $260 (orig. $349)
• Apple MacBook Pro Laptop (2023 M3 Chip), $1,399 (orig. $1,599)
• Apple iPad Mini, $350 (orig. $499)
• Apple MacBook Air Laptop, $844 ($1,099)
• Apple Watch Series 9, $280 (orig. $399)

Best Amazon Black Friday Vacuum Deals

A quality vacuum is a worthy investment — luckily, you don’t have to spend a ton to grab an efficient gadget during Amazon’s Black Friday sale. There are discounts galore on all sorts of models, including cordless stick vacuums, upright gadgets, robots, and handheld devices that are great for tight spaces. Best of all, you can save on some PEOPLE Tested favorites.

Shark Navigator Deluxe Upright Vacuum Cleaner

$200

$140

Buy on Amazon

PEOPLE’s number-one upright vacuum is incredibly powerful on both carpet and hard floors. Our testers noted that it easily picked up all sorts of debris, including pet hair and crumbs.

Dyson V8 Cordless Vacuum Cleaner

$470

$300

Buy on Amazon

For something sleeker, try this cordless Dyson vacuum that weighs less than 6 pounds. It works on all floor types, and even converts into a handheld for above-ground messes on furniture, car seats, and more.

iRobot Roomba Q0120 Robot Vacuum Cleaner

$250

$149

Buy on Amazon

Or go completely hands-free with this Roomba robot vacuum that can navigate your house all on its own — avoiding furniture and ledges in the process.

More Amazon Black Friday Vacuum Deals

• Black and Decker Furbuster Handheld Vacuum Cleaner, $68 (orig. $100)
• Bissell CrossWave OmniForce Wet and Dry Vacuum Cleaner, $229 (orig. $380)
• Levoit Cordless Stick Vacuum Cleaner, $150 (orig. $200)
• Under $30: ThisWorx Car Vacuum Cleaner, $23 (orig. $38)
• Shark Pet XL Cordless Stick Vacuum Cleaner, $150 (orig. $260)
• Eureka RapidClean Pro Cordless Stick Vacuum Cleaner, $105 (orig. $150)
• Bissell CleanView Pet Reach Upright Vacuum Cleaner, $99 (orig. $139)

Related: The 10 Best Robot Vacuums of 2024, Tested in Real Homes

Best Amazon Black Friday Home Deals

In the home department, we found juicy discounts on even more cleaning gadgets, including a multifunctional steam cleaner that can whip floors, windows, groutlines, and more into shape, along with a Hoover carpet cleaner that thousands of customers swear by. You can also save on best-selling bed sheets to give your sleep sanctuary a hotel-quality update without dropping a pretty penny.

Beckham Hotel Collection Bed Pillows

$80

$47

Buy on Amazon

Even side- and stomach-sleepers rave about these top-rated pillows that have a plush yet resilient down alternative filling that maintains its shape.

Yankee Candle Balsam and Cedar Scented Candle

$31

$15

Buy on Amazon

Fake trees are convenient and cost effective, but it’s hard to give up the scent of a real one. Luckily, this balsam and cedar-scented candle can waft seasonal scents into your home all December long.

Bissell Little Green Carpet and Upholstery Cleaner

$124

$81

Buy on Amazon

The Bissell carpet cleaner uses both suction power and scrubbing technologies to banish stains from all sorts of upholstery.

More Amazon Black Friday Home Deals

• Best-Seller: Levoit Core 300 HEPA Air Purifier, $79 (orig. $100)
• 78% Off: Cozsinoor Down Alternative Bed Pillows, $27 with coupon (orig. $120) 
• Cgk Unlimited Cooling Queen Bed Sheets Set, $25 (orig. $39)
• Dreo Portable Space Heater, $34 (orig. $40)
• Labigo Electric Spin Scrubber, $40 (orig. $70)
• Hoover PowerScrub Deluxe Carpet Cleaner, $130 (orig. $240)
• PurSteam Steam Mop Cleaner, $59 (orig. $100)

Best Amazon Black Friday Kitchen Deals

At-home chefs won’t want to miss out on Amazon’s Black Friday kitchen deals. Swap dinky cookware for a PEOPLE-approved and customer-loved cast iron skillet for searing, sauteing, and beyond, or try a durable Dutch oven from Le Creuset that can do it all in the kitchen. For a more affordable option, try this version from Lodge that’s “very practical for making family meals in one pot,” according to one reviewer.

Le Creuset Enamel Cast Iron Dutch Oven

$460

$375

Buy on Amazon

This Dutch oven doubles as durable cookware and gorgeous serveware. You can whip up hearty fall meals like stews, soups, and braises on the stovetop or in the oven, then plop it directly on your table to let your guests ogle at its beauty.

Nespresso Vertuo Next Coffee Espresso Maker

$179

$125

Buy on Amazon

This Nespresso coffee maker “makes a better cup than the best barista,” according to one five-star reviewer.

Ninja AF101 Air Fryer

$90

$70

Buy on Amazon

If cooking isn’t your forte, this best-selling air fryer is a must. Not only does it crisp up food without a vat of boiling oil, but it can also roast, dehydrate, and reheat meals in a pinch.

More Amazon Black Friday Kitchen Deals

• Keurig K-Elite Single Serve K-Cup Pod Coffee Maker, $110 (orig. $190)
• Editor-Loved: Lodge Pre-Seasoned Cast Iron Skillet, $20 (orig. $34)
• KitchenAid Artisan Mini Stand Mixer, $280 (orig. $380)
• Ninja Creami Ice Cream Maker, $180 (orig. $230)
• Lodge Cast Iron Enamel Dutch Oven, $68 (orig. $133)
• Sensarte Nonstick Frying Pan, $18 (orig. $24)
• Ninja Professional Plus Blender, $80 (orig. $120)

Best Amazon Black Friday Tech Deals

In addition to Apple tech, we rounded up discounted devices from Bose, Marshall, HP, and (of course) Amazon. This Marshall speaker has a charmingly retro look that doesn’t sacrifice sound quality; we think it would make a great gift this holiday season. Or grab a trusty gadget for yourself, like this Ring security camera that you can use to watch pets while you're away, or to monitor traffic at your front door.

Fire TV 4-Series 4K 50-Inch Smart TV

$450

$280

Buy on Amazon

Black Friday is the time to save on TVs — and Amazon shoppers seem to be gravitating toward this 50-inch model. It’s equipped with voice controls via Amazon Alexa, and it provides access to a wide variety of television shows, movies, video games, and streaming services.

Kindle Paperwhite

$160

$130

Buy on Amazon

The Kindle Paperwhite combines the lightweight convenience of a tablet with the glare-free readability of a real book.

Bose QuietComfort Headphones

$349

$199

Buy on Amazon

“The sound is beyond amazing” on these over-ear headphones, according to one reviewer. Not only are they noise-canceling, but they also have an impressive battery life of up to 24 hours.

Amazon Smart Plug

$25

$13

Buy on Amazon

Looking for a more affordable gadget? This nifty smart plug lets you turn off lights and control other devices right from your phone.

More Amazon Black Friday Tech Deals

• 56% Off: Fire TV Stick 4K Streaming Device, $22 (orig. $50)
• Marshall Emberton II Bluetooth Speaker, $100 (orig. $170)
• Ring Indoor Security Camera, $30 (orig. $60)
• Kasa Smart Plug Four-Pack, $20 (orig. $30)
• HP DeskJet Wireless Color Printer, $60 (orig. $100)

Best Amazon Black Friday Clothing Deals

Refresh your wardrobe with seasonal styles and all-year staples. Droves of Amazon customers are picking up comfy clothes, and we spotted unbeatable deals on sweatshirts, leggings, and boots for your lineup. You can even get a toasty down parka ahead of the winter weather. Plus, there are plenty of accessory deals, including tote bags from Coach and Vera Bradley.

Hanes Ecosmart Fleece Sweatshirt

$18

$12

Buy on Amazon

Loungewear is an essential part of any winter wardrobe, and this fleece sweatshirt will be a welcome addition to your collection.

Levi’s 501 Original Fit Jeans

$80

$42

Buy on Amazon

Speaking of essentials, a quality pair of jeans will be an everyday staple year-round. These Levi’s 501 jeans have the brand’s iconic style with a straight-leg silhouette and a mid-rise waist that falls between being too high and too low.

Related: The 17 Best Jeans for Women Right Now, Worn and Washed by Us

Coach Taylor Tote Bag

$375

$228

Buy on Amazon

A-listers like Katie Holmes and Jennifer Lawrence always carry roomy totes, and now you can hop on the practical trend while there’s a designer deal on this leather Coach bag.

Samsonite Freeform Hardside Carry-On Suitcase

$230

$139

Buy on Amazon

We crowned this Samsonite suitcase the winner in our trial of the best carry-on luggage. It’s easy to maneuver, protective, and expandable, making it especially great for over-packers, according to our editors.

More Amazon Black Friday Clothing Deals

• The Gym People High-Waisted Leggings, $19 (orig. $30)
• Winter Essential: Orolay Thickened Down Jacket, $83 (orig. $150)
• New Balance 237 V1 Sneakers, $70 (orig. $80)
• Koolaburra by Ugg Mini II Ankle Boot, $56 (orig. $85)
• Warner’s Cloud 9 Wireless Bra, $17 (orig. $44)
• Adidas Grand Court Sneakers, $53 (orig. $70)

Best Amazon Black Friday Beauty Deals

There’s no shortage of beauty deals to peruse today: Score a rare discount on the Dyson Airwrap, a multifunctional hair tool that dries and styles hair at once, as well as this Laneige lip balm that has a lighter yet equally hydrating formula as the top-selling mask. We also rounded up best-sellers like this rich CeraVe night cream that’s great for dry skin in the winter, along with this nourishing facial serum that more than 70,000 shoppers just bought.

Crest 3D Whitestrips Teeth Whitening Kit

$46

$28

Buy on Amazon

At-home teeth whitening treatments are far more convenient than a trip to the dentist — and these Crest Whitestrips are way more affordable, too. The Professional strips work within 45 minutes, while the Express strips work more intensely in an hour. One even reviewer raved that they lifted “years of coffee stains” from their teeth.

Laneige Lip Sleeping Mask

$24

$19

Buy on Amazon

Give your lips a boost of hydration and thorough nourishment, all while you sleep. That means you can wake up to a supple pout each day and beat the winter dryness.

Maybelline New York Sky High Mascara

$13

$10

Buy on Amazon

This Maybelline mascara is a certified drugstore darling. More than 77,000 customers have given it a perfect rating, with many noting its ability to add length, volume, and definition to lashes with just one coat.

Philips Sonicare 4100 Electric Toothbrush

$50

$30

Buy on Amazon

If your teeth aren’t feeling squeaky clean after you brush, then it may be time for a new toothbrush. This Philips Sonicare model is a favorite on the PEOPLE Shopping team; it’s equipped with two speeds and a handy two-minute timer sensor.

More Amazon Black Friday Beauty Deals

• Going Fast: Laneige Lip Glowy Balm, $15 (orig. $19)
• Cosrx Snail Mucin Essence, $13 (orig. $25)
• Grande Cosmetics GrandeLash-MD Lash Enhancing Serum, $48 (orig. $68)
• Rare Deal: Dyson Airwrap, $499 (orig. $600)
• CeraVe Skin Renewing Night Cream, $15 with coupon (orig. $22)

Best Amazon Black Friday Holiday Gift Deals

For many of us, Black Friday is the kickoff to holiday shopping. This year, you can save on popular gift picks; some of our personal favorites include an Oprah-approved jewelry box and a super discounted DNA testing kit. And if you want to splurge a bit more on a loved one, we recommend these super soft Cozy Earth pajamas and this top-selling Lancôme perfume.

Cozy Earth Long-Sleeve Pajamas Set

$195

$125

Buy on Amazon

Oprah once named these Cozy Earth pajamas a favorite, and we think they’d make an excellent gift this year, too. They’re made from a buttery soft, breathable, and cooling bamboo fabric blend that’s hot sleeper-approved.

Benevolence LA Velvet Jewelry Box

$25

$19

Buy on Amazon

This nifty jewelry box is another favorite of Oprah’s. Its compact size is great for travel or at-home organizing, since it has slots for necklaces, bracelets, rings, and earrings to sit without getting tangled.

Lego Christmas Tree Building Set

$44

$31

Buy on Amazon

Interior designers Nate Berkus and Jeremiah Brent included this Lego Christmas tree in their holiday gift guide for the brand. It’s a fun, interactive set that can be built in two different sizes, then used as decor once it’s complete.

Ana Luisa Frida Pearl Huggie Hoop Earrings

$65

$48

Buy on Amazon

High-quality jewelry doesn’t have to be expensive — just take it from me. I’m a huge fan of Ana Luisa’s durable, water-resistant jewelry. I originally had these small pearl earrings on my holiday wish list, but I’m adding them to my cart today while they’re marked down (because I’m impatient!).

More Amazon Black Friday Holiday Gift Deals

• Popular Pick: Lego Icons Flowers Bouquet Building Set, $48 (orig. $60)
• 23andMe Ancestry DNA Test Kit, $59 (orig. $119)
• Dearfoams Fireside Sydney Shearling Slippers, $45 (orig. $89)
• Under $20: Kate Spade New York Squeeze the Day Oven Mitt Set, $19 (orig. $25)
• Lancôme La Vie Est Belle Eau de Parfum, $105 (orig. $150)
• Tree Hut Vanilla Sugar Body Scrub, $8 (orig. $11)
  

Best Amazon Black Friday Deals Under $25

Finally, don’t miss the assortment of under-$25 Black Friday deals happening at Amazon. Save big on this Bedsure fleece blanket that can be a gift for a loved one or a treat for yourself this winter, as well as this fall-themed Yankee Candle. Or grab year-round staples like this plush bath towel set and this touchless thermometer that’s great to have on hand during flu season.

Bedsure Fleece Throw Blanket

$25

$22

Buy on Amazon

There’s nothing like curling up under a cozy blanket on a cold winter morning, especially when it’s as fluffy as this Bedsure style.

Yankee Candle Spiced Pumpkin Scented Candle

$31

$15

Buy on Amazon

Add some seasonal ambiance to your home with this pumpkin spice-scented candle that can burn for up to 150 hours, according to the brand.

Owala FreeSip Stainless Steel Tumbler with Straw

$28

$24

Buy on Amazon

I picked up this Owala water bottle while it was on sale during Prime Day and have used it almost every day since. It keeps my water ice-cold all day long, and it has a closed-cap design and a comfortable handle that’s great for commuting.

More Amazon Black Friday Deals Under $25

• Reader-Loved: Philips One by Sonicare Electric Toothbrush, $17 (orig. $25)
• iHealth Touchless Forehead Thermometer, $16 (orig. $36)
• Revlon Volume Booster Hair Dryer, $24 (orig. $30)
• Qinlianf Surge Protector, $10 (orig. $13)
• Kiehl’s Avocado Eye Cream, $26 (orig. $37)
• Modern Threads Amrapur Overseas Bath Towel Set, $25 (orig. $42)

Amazon’s Black Friday sale is bursting with must-see deals this year. Act fast to shop our picks before discounts disappear.

Apple AirPods Max Headphones

$549

$399

Buy on Amazon

Dyson Airwrap

$600

$500

Buy on Amazon

Lodge Pre-Seasoned Cast Iron Skillet

$34

$20

Buy on Amazon

Laneige Lip Glowy Balm

$19

$15

Buy on Amazon

Fire TV Stick 4K Streaming Device

$50

$22

Buy on Amazon

Levoit Core 300 HEPA Air Purifier

$100

$79

Buy on Amazon

Orolay Thickened Down Jacket

$150

$83

Buy on Amazon

The Gym People High-Waisted Leggings

$30

$19

Buy on Amazon

Apple iPad Air (11-Inch)

$599

$499

Buy on Amazon

Ninja Creami Ice Cream Maker

$230

$180

Buy on Amazon

When Is Amazon’s Black Friday Sale?

Amazon’s Black Friday began yesterday on Thanksgiving, but the site dropped even more deals today, November 29.

What Are the Best Black Friday Deals to Shop at Amazon?

Amazon’s Black Friday sale includes impressive discounts on tons of highly coveted items, including Apple AirPods, Dyson vacuums, Coach bags, and Lego sets. Black Friday deals are subject to change throughout the day and may differ from Cyber Monday sales.

How Long Do Amazon’s Black Friday Deals Last?

Amazon’s Black Friday deals will run until 11:59 p.m. PT on Friday, November 29. We also expect the site to drop more discounts throughout Cyber Weekend, with deals officially ending at midnight PT on Cyber Monday, December 2.

Are Amazon’s Black Friday Deals Just for Prime Members?

Everyone can shop Amazon’s assortment of Black Friday deals today. Amazon Prime members have the opportunity to score exclusive discounts and save even more on select items featured in the Just for Prime section. If you’re not yet a subscriber, sign up for a 30-day free trial of Prime to access the hidden deals, along with perks like Prime Video and Try Before You Buy.

Why Trust PEOPLE?

The shopping experts at PEOPLE find the best products in every department at Amazon, Walmart, Target, and other major retailers every week. We compiled these product picks based on PEOPLE’s own Tested feedback, which come from real-life trials of vacuums, cookware, luggage, beauty products, and so much more. We also considered the feedback of Amazon shoppers and PEOPLE readers alike, and researched prices and discounts to compile the best possible offers.

Clara McMahon is an Amazon shopping expert that finds the best deals across the site each week. In her three years as a shopping writer, she has worked numerous shopping events, including Amazon Prime Day and Black Friday, to find the absolute best sales in every department, including home, tech, fashion, beauty, and travel.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.