‘Way bigger’ – Triple H says WWE right now tops Attitude Era and gives it new name ahead of $5billion Netflix launch
WWE’s Attitude Era is regarded by many as its finest ever, but one legend insists that is no longer the case. Though there’s plenty of debate as to when the Attitude Era started or ended, it’s roughly noted as the period between 1997 and 2002. Triple H runs the on-screen WWE product having been an iconic wrestler in his dayWWE In that time, some of the biggest names in the wrestling industry were given their big break or handed a platform to shine – Dwayne ‘The Rock’ Johnson coming into his own as a cocky ‘heel’ bad guy before shining as one of its biggest names. Stone Cold Steve Austin was blasted into mega-stardom, Kane and The Undertaker battled one another and Mick ‘Mankind’ Foley won the WWE championship as the ultimate underdog. There were a whole host of other names who shone despite not being household names, such was the popularity of the years that saw the company develop a far edgier product in its quest to topple rival organisation WCW. Eras have come and gone since, of course. The Ruthless Aggression era, The PG era, and so on, as fans pigeonhole their memories into periods of time. For many, though, nothing topped the era of ‘Attitude.’ WWE has, over the last year especially, been enjoying a new boom period thanks to top stars like Cody Rhodes, Roman Reigns, Rhea Ripley and the returning Rock. Arenas are selling out all over the globe with the company netting record revenues almost everywhere they go ahead of the $5billion move to Netflix in early 2025. Paul Levesque, WWE’s Chief Content Officer and Head of Creative, oversees the on-screen aspect of the company’s output, is adamant that the current day version of the product is the best it has ever been – including the Attitude Era. Levesque is uniquely placed to make such a statement, given he achieved phenomenal success and fame during that time as Triple H, winning multiple world championships. Steering the current ship, the now retired star insists things are at an all-time high. Speaking at a combined WWE and Netflix event, The Game addressed long-serving commentator Michael Cole’s claim that that the Attitude Era was ‘the biggest, most robust’ in history. He commented: “I don’t want to sound like I’m disagreeing with you, [but] you said Attitude era was the biggest, most robust… I don’t think that is accurate anymore. “I think it’s right now, and I think that the moment that we are going through right now, I was in the Attitude Era at the peak of it as you were. We didn’t realise what it was in the moment. Logan Paul is among the stars likely to shine on Netflix as a WWE wrestlerWWE A 1990s and 2000s legend, Triple H believes even the Attitude Era falls behind the modern day WWEWWE “Having seen that, I see this, and I see it way bigger. I see this as this different moment in time in the business and it being something different.” Cole was an Attitude Era star in his own right, having debuted as a commentator and interviewer in 1997, regularly tormented by Triple H and his fellow D-Generation X stars. He’s now been the voice of WWE for a generation and, championing his boss, often calls the current period the ‘Triple H era.’ That’s something Levesque rejects, in favour of a different title. He went on: “You mentioned the Triple H era, I don’t think it’s that. I think this at the end of it is going to be called the ‘Netflix era’. That’s where the big change is.” Netflix begins airing WWE content in the New Year having landed the US broadcast rights to Monday Night Raw and top pay per view events like WrestleMania in a mega-money deal. In the UK, all of the company’s offerings will be shown via the streaming giant, with WWE axing its popular WWE Network in readiness for the switch.
WWE’s Attitude Era is regarded by many as its finest ever, but one legend insists that is no longer the case.
Though there’s plenty of debate as to when the Attitude Era started or ended, it’s roughly noted as the period between 1997 and 2002.
In that time, some of the biggest names in the wrestling industry were given their big break or handed a platform to shine – Dwayne ‘The Rock’ Johnson coming into his own as a cocky ‘heel’ bad guy before shining as one of its biggest names.
Stone Cold Steve Austin was blasted into mega-stardom, Kane and The Undertaker battled one another and Mick ‘Mankind’ Foley won the WWE championship as the ultimate underdog.
There were a whole host of other names who shone despite not being household names, such was the popularity of the years that saw the company develop a far edgier product in its quest to topple rival organisation WCW.
Eras have come and gone since, of course. The Ruthless Aggression era, The PG era, and so on, as fans pigeonhole their memories into periods of time. For many, though, nothing topped the era of ‘Attitude.’
WWE has, over the last year especially, been enjoying a new boom period thanks to top stars like Cody Rhodes, Roman Reigns, Rhea Ripley and the returning Rock. Arenas are selling out all over the globe with the company netting record revenues almost everywhere they go ahead of the $5billion move to Netflix in early 2025.
Paul Levesque, WWE’s Chief Content Officer and Head of Creative, oversees the on-screen aspect of the company’s output, is adamant that the current day version of the product is the best it has ever been – including the Attitude Era.
Levesque is uniquely placed to make such a statement, given he achieved phenomenal success and fame during that time as Triple H, winning multiple world championships.
Steering the current ship, the now retired star insists things are at an all-time high. Speaking at a combined WWE and Netflix event, The Game addressed long-serving commentator Michael Cole’s claim that that the Attitude Era was ‘the biggest, most robust’ in history.
He commented: “I don’t want to sound like I’m disagreeing with you, [but] you said Attitude era was the biggest, most robust… I don’t think that is accurate anymore.
“I think it’s right now, and I think that the moment that we are going through right now, I was in the Attitude Era at the peak of it as you were. We didn’t realise what it was in the moment.
“Having seen that, I see this, and I see it way bigger. I see this as this different moment in time in the business and it being something different.”
Cole was an Attitude Era star in his own right, having debuted as a commentator and interviewer in 1997, regularly tormented by Triple H and his fellow D-Generation X stars.
He’s now been the voice of WWE for a generation and, championing his boss, often calls the current period the ‘Triple H era.’ That’s something Levesque rejects, in favour of a different title.
He went on: “You mentioned the Triple H era, I don’t think it’s that. I think this at the end of it is going to be called the ‘Netflix era’. That’s where the big change is.”
Netflix begins airing WWE content in the New Year having landed the US broadcast rights to Monday Night Raw and top pay per view events like WrestleMania in a mega-money deal.
In the UK, all of the company’s offerings will be shown via the streaming giant, with WWE axing its popular WWE Network in readiness for the switch.
