Todd Snyder Helped These Cult Watches Sell Out. There's More Where That Came From
ShoppingEagle-eyed enthusiasts snapped up the designer's highly-limited Unimatic collaboration, but the Italian microbrand makes plenty of other tickers worth your time.By Jeremy FreedMarch 7, 2025Image: Getty; Collage by Brittany LogginsSave this storySaveSave this storySaveAll products are independently selected by our editors. If you buy something, we may earn an affiliate commission.In the 14 years since inaugurating his namesake brand, Todd Snyder can be credited with teaching American guys how to look good in everything from crewneck sweatshirts to drapey double-breasted suits. When he’s not busy dreaming up additions to his ever-expanding universe of sophisticated basics, though, Snyder is probably thinking about his next watch collaboration.In addition to covetable co-productions with brands ranging from L.L.Bean and Red Wing to Fanatics and The Metropolitan Museum of Art, Snyder has become increasingly known for his skill as a watch designer, with a string of successful limited editions for Timex and a recent outing with Nashville-based indie Weiss Watch. This week, Snyder is back at it with another top-shelf timepiece collab, the limited-edition Todd Snyder x Unimatic Modello Tre U3FB-TS.Founded in 2015 by Giovanni Moro and Simone Nunziato, a pair of watch-obsessed industrial designers, Unimatic’s signature mashup of classic tool watch cues and minimalist aesthetics has helped the brand gain a strong following among the r/menswear crowd since its 2015 launch. Likewise, Unimatic’s preferred palette of monochrome hues has lent itself unusually well to collaborations with a diverse roster of brands from NASA to Disney. Given these synergies, it’s no surprise that Unimatic has been on Snyder’s radar—as well as his inspiration board—for a while now."I first discovered Unimatic a few years ago on Pinterest—I’m an obsessive Pinterest user. I was instantly drawn in and thought, ‘What is this? These are incredible,’” says Snyder. “I started incorporating Unimatic into my seasonal mood boards, always envisioning our guy, his life, and of course, the watch he’s wearing. When I finally met Giovanni and Simone from Unimatic, I knew this was the watch.”As one might expect, the olive green and orange Modello Tre chronograph Snyder co-created with Moro and Nunziato is a natural complement to an oversized Champion hoodie and relaxed selvedge jeans or a pair of thigh-bearing Beachcomber shorts and a knit polo. Unfortunately, Unimatic is also known for releasing watches in exasperatingly limited numbers and, true to form, the 100 individually numbered editions of the Modello Tre U3FB-TS sold out in under an hour.For anyone hoping to cop one, however, Snyder’s online store remains a reliable source for several other imminently covetable Unimatic models, each of which will look on-point with just about everything in the designer's expansive casual oeuvre.Todd SnyderUnimatic U4S Classic Military Watch$815 Todd SnyderPalette-wise, the next-closest option to the Todd Snyder Modello Tre is the Unimatic U4S Classic Military Watch, whose olive and brass-toned dial gives it a vibe on par with Snyder’s workwear-inspired overshirts and field jackets. A riff on the permanent Unimatic Classic series, this one channels a classic diver’s watch look backed up by a robust 300m water-resistant case.Todd SnyderUnimatic U2S Black DLC Field Watch$887 Todd SnyderFor those who want to lean a little harder into Unimatic’s minimalist aesthetic, the U2S offers a blacked-out take on the classic field watch, complete with a set of crisp white hands to complement its ultra-clean, numeral-free dial. The U2S also delivers satisfyingly minimal proportions, thanks to its slim—and universally flattering—38mm case size.Todd SnyderUnimatic U3 Classic Chrono Watch$561 Todd SnyderWith its uncluttered layout and the assurance of a Seiko Meca-Quartz movement, this stripped-back chronograph makes a compelling option, even without Snyder’s orange-and-green dial treatment. In fact, this ticker’s understated combination of steel and black might actually make it even more versatile.Todd SnyderUnimatic U1S Modello Uno Watch$1,080 Todd SnyderIf you’re looking to get into Unimatic at its most essential, the Modelo Uno is where you start. As the name suggests, this 21st-century take on the classic diver’s watch form was the brand’s first-ever design and the piece that set the stylistic standard for everything to follow. It’s not surprising, then, that it looks smoldering with the addition of a brown dial and a matching calf suede leather strap.
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
In the 14 years since inaugurating his namesake brand, Todd Snyder can be credited with teaching American guys how to look good in everything from crewneck sweatshirts to drapey double-breasted suits. When he’s not busy dreaming up additions to his ever-expanding universe of sophisticated basics, though, Snyder is probably thinking about his next watch collaboration.
In addition to covetable co-productions with brands ranging from L.L.Bean and Red Wing to Fanatics and The Metropolitan Museum of Art, Snyder has become increasingly known for his skill as a watch designer, with a string of successful limited editions for Timex and a recent outing with Nashville-based indie Weiss Watch. This week, Snyder is back at it with another top-shelf timepiece collab, the limited-edition Todd Snyder x Unimatic Modello Tre U3FB-TS.
Founded in 2015 by Giovanni Moro and Simone Nunziato, a pair of watch-obsessed industrial designers, Unimatic’s signature mashup of classic tool watch cues and minimalist aesthetics has helped the brand gain a strong following among the r/menswear crowd since its 2015 launch. Likewise, Unimatic’s preferred palette of monochrome hues has lent itself unusually well to collaborations with a diverse roster of brands from NASA to Disney. Given these synergies, it’s no surprise that Unimatic has been on Snyder’s radar—as well as his inspiration board—for a while now.
"I first discovered Unimatic a few years ago on Pinterest—I’m an obsessive Pinterest user. I was instantly drawn in and thought, ‘What is this? These are incredible,’” says Snyder. “I started incorporating Unimatic into my seasonal mood boards, always envisioning our guy, his life, and of course, the watch he’s wearing. When I finally met Giovanni and Simone from Unimatic, I knew this was the watch.”
As one might expect, the olive green and orange Modello Tre chronograph Snyder co-created with Moro and Nunziato is a natural complement to an oversized Champion hoodie and relaxed selvedge jeans or a pair of thigh-bearing Beachcomber shorts and a knit polo. Unfortunately, Unimatic is also known for releasing watches in exasperatingly limited numbers and, true to form, the 100 individually numbered editions of the Modello Tre U3FB-TS sold out in under an hour.
For anyone hoping to cop one, however, Snyder’s online store remains a reliable source for several other imminently covetable Unimatic models, each of which will look on-point with just about everything in the designer's expansive casual oeuvre.
Palette-wise, the next-closest option to the Todd Snyder Modello Tre is the Unimatic U4S Classic Military Watch, whose olive and brass-toned dial gives it a vibe on par with Snyder’s workwear-inspired overshirts and field jackets. A riff on the permanent Unimatic Classic series, this one channels a classic diver’s watch look backed up by a robust 300m water-resistant case.
For those who want to lean a little harder into Unimatic’s minimalist aesthetic, the U2S offers a blacked-out take on the classic field watch, complete with a set of crisp white hands to complement its ultra-clean, numeral-free dial. The U2S also delivers satisfyingly minimal proportions, thanks to its slim—and universally flattering—38mm case size.
With its uncluttered layout and the assurance of a Seiko Meca-Quartz movement, this stripped-back chronograph makes a compelling option, even without Snyder’s orange-and-green dial treatment. In fact, this ticker’s understated combination of steel and black might actually make it even more versatile.
If you’re looking to get into Unimatic at its most essential, the Modelo Uno is where you start. As the name suggests, this 21st-century take on the classic diver’s watch form was the brand’s first-ever design and the piece that set the stylistic standard for everything to follow. It’s not surprising, then, that it looks smoldering with the addition of a brown dial and a matching calf suede leather strap.
