The Lacoste Polo Shirt Is Not Impervious to Black Friday Fervor

Last updated on 11/29/2024 at 3:32 PM: We added new products on sale and made sure everything was still in stock.

Black Friday is here, and it's bigger (and better) than ever. We wiped away the turkey-induced meat sweats and dove headfirst into all of the sales that we know that you'll love. For all of the steepest markdowns, editor-picked faves, and deals in literally all categories, make sure to follow along with us and go ahead and score some Black Friday deals below.

Long before Challengers made tennis sexy, the Lacoste polo shirt made it stylish. Around a century ago, French racquet phenom René Lacoste, fatefully nicknamed “The crocodile”, popularized the polo shirt as we know it, as a way to blend hard-wearing performance with easygoing style. Almost 100 years later, the brand that bears his name still makes one of the best versions of the product category it invented. (For proof, just ask Jeremy Allen White.)

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $44

Amazon

In 2024, Lacoste’s signature design features its telltale short button placket, elegant collar, and ribbed sleeves, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure. It’s sturdy and soft, beefy but breathable, and a testament to the brand’s sovereignty decades into its reign. “When I think of the polo shirt,” says GQ senior commerce editor Avidan Grossman, “I think of Lacoste. It’s as simple as that.” He’s been wearing Lacoste’s genre-defining pique polo on and off for decades, and touts its crisp feel, timeless look, and universally flattering cut.

Avidan is 5’11” and weighs about 155 lbs; he's wearing a size medium. Bowen Fernie

One element of the Lacoste polo shirt that has changed since it was introduced? The price. These days, The Crocodile’s hero product costs about $110, a relative steal for a bona fide piece of menswear history, but, we imagine, a smidge more than when it debuted.

A hundred bucks or so is chump change if you're Jeremy Allen White, but if your budget skews more Patrick Zweig than Art Donaldson, we've got great news: Lacoste's history-making pique number is $44, a discount so steep you can buy two for less coin than one at full price. You have Black Friday and Bezos to thank for this ace, but, as it happens, the deal is a mixed bag when it comes to colorways. The bright blue number has the deepest discount (60% off), while other hues are seeing various markdowns, with sale prices capping at around $75. We can't guarantee wearing it will win you Zendaya's heart—or, like, an Emmy—but we can guarantee you won't find a better deal this season. [Tennis announcer voice] That's love, baby.

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $75

Amazon

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $62

Amazon

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $57

Amazon

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $50

Amazon

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $66

Amazon

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $57

Amazon

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $55

Amazon

$110 $77

Nordstrom

Lacoste

Short Sleeved Ribbed Collar Shirt

$110 $44

Amazon