NFL Inks Deal With Betches to Produce Football Content Targeted at Gen Z, Millennial Women
The NFL already has women fans. According to the league, this year’s Super Bowl LVIII game had a record-breaking increase in female viewership, with women representing almost half of the total audience. But the NFL is continually looking to find new ways to grow its fanbase, particularly among younger consumers. To that end, the NFL […]
The NFL already has women fans. According to the league, this year’s Super Bowl LVIII game had a record-breaking increase in female viewership, with women representing almost half of the total audience. But the NFL is continually looking to find new ways to grow its fanbase, particularly among younger consumers. To that end, the NFL […]
