LVMH Watch Week 2025: The 8 Best New Releases from TAG Heuer, Hublot, Bvlgari, and More

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The fifth annual LVMH Watch Week is here—and in my opinion, it’s the best edition of the luxury giant’s annual horology showcase yet. The conglomerate has steadily ramped up its watch production in recent years, solidifying the Louis Vuitton brand and acquiring impressive legacy names like Daniel Roth and Gérald Genta. All those investments are paying off in a big way this year, as the offerings from the fair—running today and tomorrow in New York, before heading to Paris for January 30 and 31—feel more expansive and impressive than ever. In 2025, Zenith is finding its well-appointed footing, Daniel Roth stole the show with a sleek and simple piece, and Louis Vuitton is asserting itself as a real player in the high-end watch game. See all of my favorite releases from LVMH Watch Week 2025 below.

Daniel Roth Extra Plat Souscription

Daniel Roth doesn’t have the name recognition of a TAG Heuer or Louis Vuitton, but the brand’s new timepiece is the one most worth paying attention to coming out of this fair. Founded in 1988, the brand was acquired by Bvlgari in 2000 before going dark shortly thereafter. Two years ago, LVMH announced that it was reviving Daniel Roth with input from its namesake but led by legendary watchmakers Michel Navas and Enrico Barbasini. DR launched its new era in 2022 with the Souscription Tourbillon. I love that watch, but there is undeniably a lot going on with it. Now, with the new Extra Plat version, the brand’s designers have treated the Souscription like the Grinch, stripping the model of all baubles, pampoolas, bizzel binks, and even the last can of Who-Hash. Gone from the previous release are the tourbillon, the triple arc track, and even the seconds hand. What’s left is a watch that makes my heart grow three sizes. This pared-down DR—a reproduction of a watch released by the original Daniel Roth in 1990—maintains the pretty Clou de Paris pattern on the dial, but there isn’t much ornamentation beyond that. It’s simply a perfect thin dress watch, measuring in at just 35.5 by 38.6 mm.

Zenith Chronomaster Sport Rainbow

I went long on my fuzzy feelings for this new psychedelic Zenith in the February issue of GQ. I am loving the brand’s recent strategy of turning its understated Chronomaster out in showstopping gem-set editions. The Rainbow is the zenith peak for any blinged-out watch, and it’s arriving at just the right time for Zenith, which is in the midst of a concerted push to move more upscale. The brand is now accepting more commissions for unique pieces, as well as reducing its overall production to focus on making head-turners like this Rainbow.

Louis Vuitton Taiko Spin Time Air Antipode

Louis Vuitton is still building its resume as a horological powerhouse, and the new releases announced Tuesday should certainly help in that regard. For my money, the brand’s collection of novelties are the most impressive collection at LVMH Watch Week. That starts with the “Air” versions of the Taiko Spin Time, which feature a floating display inspired by the flap displays at airports and train stations. LV has a lot of fun with the cubes that seem to magically hang between the display and bezel. Some of the pieces use that space to write out “Louis Vuitton,” while others simply fill the real estate with diamonds. My favorite is the Antipode, which uses them for a real function: The watch is built as a World Timer with a map at the center, and each cube represents two cities in exactly opposite time zones (Dubai and Los Angeles are on the same square, for instance, because Dubai is precisely 12 hours ahead of LA).

TAG Heuer Carrera Chronosprint x Porsche Rallye

Here’s a perfect example of function informing aesthetics. The Chronosprint is a really neat complication: half of the dial is designed to time just 15 seconds, stretching out that segment to make it easier to get more precise readings in that window when measuring acceleration times. At the 15-second mark, the chronograph hand slows down to time out the remaining 45 seconds in its normal rotation around the dial. It’s a really cool visual trick—one that TAG is amplifying with this Carrera. The sparks of red that represent the differentiated timing segments makes for a great-looking watch. Black and red isn’t the most original combination, but it’s a classic for a reason. The watch is a collaboration with Porsche, with whom TAG has partnered for five years now.

Hublot Big Bang Tourbillon Automatic Green Saxem

I tend to roll my eyes at "proprietary alloys”—supposedly special metals that are unique to specific brands. However, there is one I find to be legitimately cool: Hublot’s mighty Saxem, the watch brand’s brighter spin on sapphire. In past years, the maker has used the material to devise Mountain Dew yellow and emerald green versions of its watches. For 2025, Hublot went back to green but added a tourbillon—as if there wasn’t enough visual punch already.

Bvlgari Serpenti Seduttori Automatic

No brand is better primed to take advantage of the Year of the Snake than the serpent-worshipping Bvlgari. For 2025, Bulgari is evolving its iconic Serpenti watch with a brand-new mechanical movement called the Solotempo BVS100 Automatic. The slim, curving form of Bulgari’s Serpenti watches required the movement to be smaller and thinner than the average automatic, and the resulting creation weighs just 5 grams. What I really love about these new Seduttori pieces is the bracelet that looks like it's made of scales, ensuring the serpentine feel extends to the entire watch.

Louis Vuitton Tambour Convergence

Two years ago, Louis Vuitton debuted the new, much svelter take on its flagship Tambour. Now, the brand is taking the piece in a radical new direction with the Convergence. The pebble-like watch features a digital display at the top, which Louis Vuitton refers to as a “dragging indication” with hours above and minutes in the window underneath. The display is meant to “emphasize the precise yet fleeting nature of a moment in time, like sunlight breaking through the gilded edges of clouds.” I dig it.

Gérald Genta Gentissima Oursin Fire Opal

Like Daniel Roth, Gérald Genta has long been in LVMH’s stable, but it wasn’t until a few years ago that the conglomerate decided to fully relaunch the iconic brand. Given all the vintage GG pieces featuring exotic stone dials and the current fervor for such materials, it was only a matter of time before we got a modern version of this watch from 1994. Oursin means “sea urchin” in French, and the watch’s spiny orange bezel was inspired by the aquatic creature. To match the beads set on the case, the watch is finished with a radiant opal dial.