Kendrick Lamar Linked With Willy Chavarria on Some Absurdly Sick Super Bowl Merch
StyleProceeds from the collection will support relief efforts for the Los Angeles wildfires.By Tres DeanJanuary 30, 2025Diego BendezuSave this storySaveSave this storySaveAll products are independently selected by our editors. If you buy something, we may earn an affiliate commission.It’s a good week to be Willy Chavarria. After a showstopper of a Paris Fashion Week debut celebrating ten years of his namesake brand (and revealing a new collab with Adidas amidst it) the designer of the moment could be forgiven for taking a beat to rest on his laurels. Instead Chavarria doubled down, revealing a sick new collection with one of the biggest stars in the world surrounding the biggest night in American sports.Chavarria has joined forces with Super Bowl LIX halftime performer Kendrick Lamar and the rapper’s creative agency pgLang for a collection designed for the big night, drawing inspiration from KDot’s West Coast roots, football culture, and his latest smash-hit album GNX. It’s sure to go down as the illest merch dropping for the NFL’s season finale, and provides a unique opportunity for anyone looking to hop on the Chavarria train right now.Diego BendezuLamar and Chavarria have kept the lineup fairly simple and straightforward: right now it spans a T-shirt, shorts, a hoodie, and a varsity jacket, with a boxy football jersey to come. The shirt and hoodies bear Super Bowl and Kendrick branding alongside a quote from GNX single “tv off”: “Foot up on the gas but somebody gotta do it.” The jacket, meanwhile, is a bit simpler, coming in a solid black satin and bearing the NFL logo, Kendrick’s signature, and “G. NATIONAL” stitched across the back.Chavarria’s work is decidedly upscale and tends to have price points that reflect that. Of the pieces that have dropped so far, half are available for under $100 (the hoodie comes in at $140 and the jacket is $750). While they don't hail from Chavarria’s vaunted runway collections, they’re still a very cool way to add the designer’s touch to your closet without breaking the bank. As for that $750 jacket, well, good luck tracking one down.Diego BendezuThe high price point reflected not only the quality of the piece but its limited availability. Only 100 were made and they’re long gone from Chavarria’s webstore. Better set that Grailed alert pronto. The football jersey featured in the collection has yet to be released, nor are details on availability currently public. Sportswear giant Michell & Ness has said that it’s coming soon, though—likely ahead of the Super Bowl on February 9. The best part? Proceeds of the whole drop go directly towards relief efforts for the Los Angeles wildfires. Drip yourself out for a good cause.Maybe between now and the game Chavarria will get some rest. As for Kendrick? Probably not—the rapper gears up for his sold-out GNX tour with SZA starting in April. In the meantime you can shop the rest of collection via Fanatics.
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
It’s a good week to be Willy Chavarria. After a showstopper of a Paris Fashion Week debut celebrating ten years of his namesake brand (and revealing a new collab with Adidas amidst it) the designer of the moment could be forgiven for taking a beat to rest on his laurels. Instead Chavarria doubled down, revealing a sick new collection with one of the biggest stars in the world surrounding the biggest night in American sports.
Chavarria has joined forces with Super Bowl LIX halftime performer Kendrick Lamar and the rapper’s creative agency pgLang for a collection designed for the big night, drawing inspiration from KDot’s West Coast roots, football culture, and his latest smash-hit album GNX. It’s sure to go down as the illest merch dropping for the NFL’s season finale, and provides a unique opportunity for anyone looking to hop on the Chavarria train right now.
Lamar and Chavarria have kept the lineup fairly simple and straightforward: right now it spans a T-shirt, shorts, a hoodie, and a varsity jacket, with a boxy football jersey to come. The shirt and hoodies bear Super Bowl and Kendrick branding alongside a quote from GNX single “tv off”: “Foot up on the gas but somebody gotta do it.” The jacket, meanwhile, is a bit simpler, coming in a solid black satin and bearing the NFL logo, Kendrick’s signature, and “G. NATIONAL” stitched across the back.
Chavarria’s work is decidedly upscale and tends to have price points that reflect that. Of the pieces that have dropped so far, half are available for under $100 (the hoodie comes in at $140 and the jacket is $750). While they don't hail from Chavarria’s vaunted runway collections, they’re still a very cool way to add the designer’s touch to your closet without breaking the bank. As for that $750 jacket, well, good luck tracking one down.
The high price point reflected not only the quality of the piece but its limited availability. Only 100 were made and they’re long gone from Chavarria’s webstore. Better set that Grailed alert pronto. The football jersey featured in the collection has yet to be released, nor are details on availability currently public. Sportswear giant Michell & Ness has said that it’s coming soon, though—likely ahead of the Super Bowl on February 9. The best part? Proceeds of the whole drop go directly towards relief efforts for the Los Angeles wildfires. Drip yourself out for a good cause.
Maybe between now and the game Chavarria will get some rest. As for Kendrick? Probably not—the rapper gears up for his sold-out GNX tour with SZA starting in April. In the meantime you can shop the rest of collection via Fanatics.
