Jason Kelce Went Missing for 10 Minutes in a Sea of Lookalikes — and Found 'Kindred Spirits' (Exclusive)

"You got to have bushy eyebrows to really nail it, that's a very underrated part of looking like Jason Kelce," the NFL star says of being his doppelgänger

Feb 5, 2025 - 02:23
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Jason Kelce Went Missing for 10 Minutes in a Sea of Lookalikes — and Found 'Kindred Spirits' (Exclusive)

"You got to have bushy eyebrows to really nail it, that's a very underrated part of looking like Jason Kelce," the NFL star says of being his doppelgänger

Taylor Hill/Getty  Marriott Bonvoy and Courtyard by MarriottMarriott Bonvoy and Courtyard by Marriott Fanbassador Jason Kelce blitzes the French Quarter with dozens of lookalikes on February 04, 2025 in New Orleans, Louisiana.

Taylor Hill/Getty Marriott Bonvoy and Courtyard by MarriottMarriott Bonvoy and Courtyard by Marriott Fanbassador Jason Kelce blitzes the French Quarter with dozens of lookalikes on February 04, 2025 in New Orleans, Louisiana.

Birds of an Eagle feather, flock together!

Jason Kelce touched down in New Orleans ahead of the Super Bowl on Feb. 9 — and while he won't be playing in the NFL Championship himself this weekend, he found himself center of a different game: "Find Jason."

The Kelce-themed stunt, organized by the Courtyard by Marriott, called upon 10 lucky football fans to search for the retired Philadelphia Eagles star in a sea of jacket-and-jeans-donning Jason Kelce lookalikes to win an epic prize.

"It went fantastic!" Kelce tells PEOPLE exclusively after the event. "The lookalikes really looked alike, not that I'm a particularly hard person to look like," he jokes. "It was a really unique experience to be down here in New Orleans for these super fans."

He adds, "If I wasn't Jason Kelce, I wouldn't know who the real one is either."

Related: Jason Kelce's 4 Kids: All About His Daughters Wyatt, Elliotte, Bennett and Baby on the Way

Lisa Lake/Getty; x Jason Kelce participates in Courtyard by Marriott's

Lisa Lake/Getty; x Jason Kelce participates in Courtyard by Marriott's "Find Jason" activation in New Orleans ahead of the Super Bowl

When describing what it feels like to be surrounded by an army of people who looked like him, Kelce says "it definitely feels weird." However, he made clear that he "wouldn't say necessarily uncomfortable."

In fact, Kelce relishes in the company of his lookalikes despite the unique situation of having so many doppelgängers being in one place. "It feels weird, but at the same time it feels like a lot of kindred spirits," he reveals.

In addition to the spiritual element synonymous with his vibe, Kelce rattled off a few other physical features that are "musts" to resemble him accurately. "Obviously you need a beard and hair and a similar style," he began to list.

Related: Travis Kelce Says He Wishes Brother Jason ‘Waited One More Year to Retire’ as Their Teams Meet in Super Bowl Again (Exclusive)

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"You got to have bushy eyebrows to really nail it, that's a very underrated part of looking like Jason Kelce," the dad of four makes clear. "When you smile, your eyes almost need to disappear. Those are the big must-haves.

He adds, "And then after that, you need to be a pretty stoutly fellow with some girth to them."

The winner of the Marriott "Find Jason" activation was awarded with the Courtyard Super Bowl sleepover suite — a Courtyard hotel room in the Caesars Superdome — and tickets to the game.

Afterwards, the lookalikes — who were dressed in matching tracksuits — were stationed around the French Quarter giving away prizes like free stays, gift cards and more. "It was a really, really fun experience," Jason tells PEOPLE of the day.

Related: A Guide to All the Super Bowl Parties and Celebrity Events in New Orleans

Jesse D. Garrabrant/NBAE via Getty Travis Kelce and Jason Kelce

Jesse D. Garrabrant/NBAE via Getty Travis Kelce and Jason Kelce

The fun-filled day was an exiting way to kick off Super Bowl week in New Orleans in the lead up to the big game on Sunday, where Kelce's brother Travis Kelce and the Kansas City Chiefs will face Jason's former team, the Philadelphia Eagles, in attempt to secure the NFL Championship title.

If the Chiefs win, it will mark the first-ever Super Bowl "three-peat" in the history of the NFL. "It's an incredible opportunity," Jason says of the never-done-before football feat. "I think they're in uncharted territory already."

He adds, "It speaks to the unbelievable chemistry and team that they've had for a long time in Kansas City. It would be something really, really cool to be able to say that you've done in the NFL."