Influencer Found Dead at 30 in Abandoned Cleveland Home After Flying Out to Audition for Reality Show “Baddies Midwest”

Reyna Dunlap had over 100,000 followers across platforms. Her sister and mother have taken to social media to try and investigate her cause of death

Influencer Reyna Dunlap was found dead in a vacant house in Cleveland, where she flew out to audition for the Zeus Network reality show Baddies Midwest. Police confirmed the news to local outlet Cleve Scene on Tuesday, Jan. 21.

Known online as "The Nude Queen," Maryland native Dunlap boasted over 82,000 followers on X and 17,000 on Instagram. She was 30 years old at the time of her death.

Dunlap's sister Kira started a GoFundMe page to help raise funds for Dunlap's "funeral and expenses as well as to hire a Private Investigator to investigate her death." Earlier this week, Kira also took to TikTok and put out a "call to action" looking for people who had been in contact with the late star in the past month.

"It's very, very important because something bad has happened to her, and we're trying to figure out what happened," Kira said through tears in an emotional video. "If anybody knows anything please message me and let me know. I'm really counting on you guys."

In the comments, Kira clarified that she was "trying [to] get answers as to who [Dunlap] was with in Ohio." About two days later, the grieving sister explained that the influencer was in Cleveland because Baddies Midwest was filming there.

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According to Kira, Dunlap's recent purchase history suggested that she was shopping at places that were "very close" to clubs where the reality castmates were hanging out.

"She wanted to be on this show. She knew some of the cast members of Baddies. She had met [show co-creator] Natalie Nunn before. She had had [star] Tesehki on her Lives that she used to either host on [X] or Instagram," said Kira. "She knew a lot of people, and she was following where the Baddies were because she wanted to try to get on this show."

While a Cleveland police spokesperson told Cleve Scene they believed the incident to be an overdose, her mother Karen Jones refuted those claims during an interview with 19 News. “They suspected that it was an overdose. I said my daughter has never used hard drugs, talk to anybody. I will stake my life that the toxicology is going to come back that she did not have any hard drugs in her system,” she told the news outlet.

In a post on TikTok, her mother explained that their family would be having a private autopsy performed as well if they are able to gather enough funds to do so.

The family plans to hold a memorial service for Reyna in Maryland, as reported by 19 News.