Cyber Monday Watch Deals 2024: 50% Off GQ-Favorite Tickers

The Easy Reader is a simple three-hand watch with big, modern numerals designed for maximum legibility (even at the movies, thanks to Timex’s famous Indiglo night light). It’s as far from a typical grail watch as you can get, but as Bill Murray proved in this infamous Cannes fit, it’ll look good pretty much anywhere you wear it.

The best deal in watches? The only first watch you'll ever need? The biggest cheat code in affordable watches? GQ has called Seiko's legendary Sports line all of those and more, for one simple reason: when it comes to high-quality tickers priced right around the $500 mark, the Japanese brand absolutely decimates the competition. If that sub-$500 sticker still feels a little out of reach, you're in luck—Huckberry's Black Friday sale includes one for just a hair over 400 bones.

Garmin's GQ-favorite Forerunner GPS smartwatch helps you get in the zone. As a wearable designed specifically for runners, it tracks your pace and distance as you go, and then proffers actually helpful recovery insights when you're done. Just looking to up your game in the squat rack? It also comes equipped with pre-set workout modes for HIIT, cycling, and weightlifting. Right now, it's discounted at every major retailer you care to name, with prices starting at $150 at Amazon, Walmart, Target, Best Buy, and beyond.

The Movado Museum Classic isn’t the most affordable watch on this list, but it’s definitely one of the most historic. Designed in 1947 by American architect Nathan George Horwitt (and now residing in MoMA’s permanent collection), the Museum was one of the most avant-garde watch designs of the midcentury era. Almost 80 years later, it’s still one of the best-looking watches you can buy for under a grand—good looks that are only compounded by a healthy 25% off for Cyber Monday.

With its svelte 40mm case, offset crown, and Japanese automatic movement, the Tsuyosa is the kind of everyday-wearable timepiece destined to earn a regular spot on your wrist. It also delivers on two of the most-hyped trends in watches recently: big-energy dial colors and integrated bracelets. Its cheerful dial assortment is an indirect nod to Rolex, while its integrated bracelet is similar to iconic 1970s watches like the Audemars Piguet Royal Oak, IWC Ingenieur, and Patek Philippe Nautilus, among the most zealously flexed tickers on the planet. Thanks to Black Friday, you can now flex your own for less than $300.

In 2017, Timex brought the Marlin back just in time to ride the growing wave of vintage watch mania. Unlike many other re-editions, which alter the original designs with modern additions, the new Marlin is gloriously faithful to the original, courtesy of a dainty 34mm steel case (a perfectly respectable size for a men’s watch then and now) a set of funky Arabic numerals on a silver sunray dial, a faux-lizard skin strap, and a hand-wound movement. All of that and more can be yours courtesy of Amazon's ongoing holiday sale.

In 2024, the Bulova Jet Star remains one of the sexiest watches you can buy for under $600. The original version was released in the '70s, but the newest riff flips the script with a more angular 40mm case, a new selection of ‘70s-inspired gradient dials, and Bulova’s latest NM50 quartz movement. With flex-worthy accuracy and aesthetics straight out of the disco era, it’s a quality buy full price—and a no-brainer on sale.

Launched in 2019, the Kamasu is a newer addition to the Orient dive watch lineup, but its big, blocky hour markers, three-piece steel bracelet, and matte black unidirectional bezel place it squarely in the company of classic designs from the golden era of dive watches. A scratch-resistant sapphire crystal, a screw-down crown, and 200 meters of water resistance, meanwhile, make it more than capable of standing up to the rigors of the deep. It's not all that pricey to begin with, but this might be your best shot at nabbing one on sale.

Most Apple products released this year are barely discounted for Black Friday, but you can save a decent bundle on Cupertino's latest, greatest watch. The Series 10 is smart enough to tell you if you're struggling with sleep apnea—and tip you off to a whole host of fitness-related insights—but its primary selling point might be how damn cool it looks on the wrist. There's a reason it tops so many holiday wish lists, and this is your best chance yet to grab it on sale.

Take it from Will Ferrell, bargain-minded watch collector and die-hard Oris fan: what this indie Swiss maker lacks in name recognition, it makes up for in lofty design chops and (relatively) approachable prices. Ferrell swears by the brand's vintage-inspired Divers Sixty-Five line, which includes this luxe emerald-green stunner on sale for a rare 25% off at Mr Porter.

Timex’s Q series is a celebration of the quartz era of the 1970s and ‘80s, during which the brand switched from old-school mechanical movements to cheaper and more reliable quartz (i.e. battery-powered) ones. The collection includes some real retro gems, but the style and dual-time functionality of this 38mm “Pepsi” bezel GMT is the clear winner.

Unimatic, GQ watch editor Cam Wolf once noted, operates a little like a streetwear label, releasing limited-edition drops with a wide spectrum of collaborators. The cult-loved Milanese label was only founded in 2015, but the U1, its flagship model, has quickly endeared it to ticker buffs the world over. In 2024, Wolf wrote, it's akin to Unimatic’s Jordan 1, “the timeless template that interlopers are eager to remake with their own designs, but remains handsome enough to stand on its own.” So much so, in fact, that the high-minded aesthetes at MoMa stock it in their elite gift shop—and put it on sale just in time for the holidays.

Anyone who’s been in the market for a dive watch in recent years will be familiar with the Promaster, Citizen’s beloved lineup of sturdy-yet-inexpensive divers and a mainstay of countless “best affordable dive watches” lists. Originally released in 2004, the Promaster Dive (affectionately dubbed the “Ecozilla”) earned its nickname thanks to a combination of beefy proportions and Citizen’s signature Eco-Drive movement, which is powered by any light source and can run for six months between charges. All of which is to say, if you have the chance to buy it on sale, you should do so expeditiously.