GQ RecommendsGet the good stuff before anyone else does.By Timothy Beck WerthNovember 29, 2024Save this storySaveSave this storySaveAll products are independently selected by our editors. If you buy something, we may earn an affiliate commission.Last updated on 11/29/2024 at 5:00 AM: We added new products on sale and made sure everything was still in stock.Leftovers are in the fridge, Santa's made his appearance at the parade, and the best Black Friday deals of 2024 have finally landed. The big retailers have been chumming the waters with early deals for weeks, and the non-stop-shop-til-you-drop feeding frenzy starts now. From Amazon to Todd Snyder and your favorite DTC darling, the entire internet is on sale—just for you. AirPods are at record-low prices ever. Brands like Yeti, Sonos, Away, and Kiehl's are having major to-dos. And the big retailers are in a cutthroat race to the bottom to give you the lowest possible prices on the top tech gifts of the year.So, no matter what you've got on your holiday shopping list, this is your chance to grab it. Right here, we're bringing you the latest and best Black Friday deals, and we'll keep updating this list as new discounts go live. Go ahead and put that Prime membership to the test because early doorbusters are selling out fast—procrastinate at your own risk.The Early Black Friday Deals Hit ListThe Best Fashion Deal: Levi's Men's 501 Original Fit Jeans, $80 $42The Best Grooming Deal: Kiehl's Avocado Eye Cream, $60 $42The Best Cologne Deal: Calvin Klein CK One Unisex Cologne, $75 $56The Best Denim Deal: Madewell Denim Boxy Shirt-Jacket, $138 $100The Best Dyson Deal: Dyson V7 Cordless Stick Vacuum, $400 $250The Best Apple Deal: Apple Watch SE (GPS), $249 $149The Deal To Watch: Sonos Beam Gen 2 Soundbar, $499 $369The GQ Award-Winning TV: LG C4 Evo OLED 4K TV 65”, $2,700 $1,497The Best Mattress Deal: Casper Dream Hybrid Mattress, $1,875 $1,305The Best Bedding Deal: Brooklinen Brushed Flannel Sheet Set, $179 $149The Best Headphones Deal: Bose QuietComfort Ultra Headphones, $429 $329The Best Earbuds Deal: Apple AirPods Pro 2, $249 $154Shop by Retailer: Amazon | Todd Snyder | Madewell | Walmart | Nordstrom | Apple | Dyson | Brooklinen | Aesop | Away | SSense | Black Friday FAQAmazonBoseQuietComfort Ultra Bluetooth Headphones$429 $329 AmazonThese are easily the most comfortable headphones in the world right now, which would be enough of a reason to buy them. However, they've also got elite ANC and spatial audio, not to mention a $100 Black Friday price drop. We don't expect these cans to get any cheaper, so there's no reason to wait any longer.SamsungThe Frame 4K Art TV$1,498 $898 AmazonIt wouldnl't be Black Friday without a sale on our favorite TV. The newest version of The Frame has a truly unique glare-free display, an AI processor, and expanded art library. So, if you haven't already upgraded your living room with this award-winning TV, it's time.Delsey ParisCruise 3.0 Hardside Expandable Luggage$220 $154 AmazonNew to Amazon, this Delsey Paris bag will give your Samsonite spinner a real self-esteem crisis. This attractive bag has a sleek, durable exterior and two compartments for packing. Incredibly, it has a patented overweight indicator, which warns you if your bag exceeds airline weight limits.Amazon50" 4-Series 4K Fire TV$450 $280 AmazonBudget TVs get even moreso during the Black Friday season, and that goes double for Amazon Fire TVs. Expect prices to drop even further on this smart TV.Kiehl'sUltra Facial Cream with 4.5% Squalane$39 $27 AmazonIs it time to re-up on your face moisturizer? Kiehl's famous facial cream is now sold on Amazon. Filled with squalane and natural moisturizers, you can pick it up with a 34% discount and Prime shipping.LGLG C4 Evo OLED 4K TV$2,700 $1,459 AmazonThe C4 OLED is probably the best TV in the world right now (unless you're trying to spend $20,000 on a Mini QLED 98-incher, and we know that you're not). A GQ Tech Award 2024 winner, this stunner is already on sale.SonosBeam Gen 2 Soundbar$499 $369 AmazonAs of this writing, the Sonos soundbar isn't on sale, but we expect that to change soon. Keep an eye on this soundbar if it's on your holiday wishlist.AmazonFire TV Soundbar$120 $90 AmazonIf you already have a lot of Amazon devices, then add a smart soundbar to the mix. This speaker will sync easily with other Amazon gadgets and Fire TVs. And few devices get bigger discounts during Black Friday than Amazon's own.Vitamix5200 Professional-Grade Blender$428 $350 AmazonThis industrious blender can whip up smoothies, sauces, and frozen cocktails as efficiently as any appliance in a professional kitchen. Expect more fancy blenders from Vitamix and Wolf Gourmet to go on sale as Turkey Day draws near.Levi's501 Original Fit Jeans$80 $48 AmazonBlack Friday is a good time to stock up on classics, and they don't get more classic than this.Calvin KleinCK One Unisex Cologne$75 AmazonOne of the all-time greats is on sale at Amazon again.HermesHerm
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Last updated on 11/29/2024 at 5:00 AM: We added new products on sale and made sure everything was still in stock.
Leftovers are in the fridge, Santa's made his appearance at the parade, and the best Black Friday deals of 2024 have finally landed. The big retailers have been chumming the waters with early deals for weeks, and the non-stop-shop-til-you-drop feeding frenzy starts now. From Amazon to Todd Snyder and your favorite DTC darling, the entire internet is on sale—just for you. AirPods are at record-low prices ever. Brands like Yeti, Sonos, Away, and Kiehl's are having major to-dos. And the big retailers are in a cutthroat race to the bottom to give you the lowest possible prices on the top tech gifts of the year.
So, no matter what you've got on your holiday shopping list, this is your chance to grab it. Right here, we're bringing you the latest and best Black Friday deals, and we'll keep updating this list as new discounts go live. Go ahead and put that Prime membership to the test because early doorbusters are selling out fast—procrastinate at your own risk.
These are easily the most comfortable headphones in the world right now, which would be enough of a reason to buy them. However, they've also got elite ANC and spatial audio, not to mention a $100 Black Friday price drop. We don't expect these cans to get any cheaper, so there's no reason to wait any longer.
It wouldnl't be Black Friday without a sale on our favorite TV. The newest version of The Frame has a truly unique glare-free display, an AI processor, and expanded art library. So, if you haven't already upgraded your living room with this award-winning TV, it's time.
New to Amazon, this Delsey Paris bag will give your Samsonite spinner a real self-esteem crisis. This attractive bag has a sleek, durable exterior and two compartments for packing. Incredibly, it has a patented overweight indicator, which warns you if your bag exceeds airline weight limits.
Budget TVs get even moreso during the Black Friday season, and that goes double for Amazon Fire TVs. Expect prices to drop even further on this smart TV.
Is it time to re-up on your face moisturizer? Kiehl's famous facial cream is now sold on Amazon. Filled with squalane and natural moisturizers, you can pick it up with a 34% discount and Prime shipping.
The C4 OLED is probably the best TV in the world right now (unless you're trying to spend $20,000 on a Mini QLED 98-incher, and we know that you're not). A GQ Tech Award 2024 winner, this stunner is already on sale.
As of this writing, the Sonos soundbar isn't on sale, but we expect that to change soon. Keep an eye on this soundbar if it's on your holiday wishlist.
If you already have a lot of Amazon devices, then add a smart soundbar to the mix. This speaker will sync easily with other Amazon gadgets and Fire TVs. And few devices get bigger discounts during Black Friday than Amazon's own.
This industrious blender can whip up smoothies, sauces, and frozen cocktails as efficiently as any appliance in a professional kitchen. Expect more fancy blenders from Vitamix and Wolf Gourmet to go on sale as Turkey Day draws near.
Lately, Prime Day discounts on Kindles have been... disappointing. But now that Amazon just released an entirely new generation of Kindles, and they just got their first-ever price drop as of November 21.
Electric toothbrushes are another category you can depend on for Black Friday discounts. Look for steep discounts on popular models, like this deep cleaning, plaque-busting brusher from Oral-B.
Some guys like to lug around heavy coolers as a show of strength. If you'd rather have the wheels, then save a cool $100 on this lilac-colored cooler as part of Amazon's Black Friday sale.
Like to ask Alexa about the weather before you start your day? Then invest in the most compact Echo speaker to date, the adorable Echo Pop. When it goes on sale, you can snag this speaker for just $18.
We've been waiting for Ruggable's collection with Jonathan Adler to go on sale, and it finallly has. Ruggable makes washable indoor and outdoor rugs, and now they come with Adler-inspired geometric designs.
Cardon is a men's Korean skincare brand that's won numerous GQ Grooming Awards. This set comes with the brand's cult-favorite sunscreen, a clay-based cleanser, and anti-aging moisturizer. I've tested and enjoyed all three of these products for GQ, and now you can try the entire trio.
Not quite ready for a retinol? Jaxon Lane's excellent men's anti-aging serum picked up a GQ Grooming Award when it was first released, and we're still fans. It's got vitamin C and niacinamide, but also the popular plant-based retinol alternative bakuchiol.
Remember when it used to be impossible to get to a Sony PS5 before the price gougers did? The COVID era truly was the worst. And while 2024 has its own problems, you can at least take solace in a rare price drop on the new PS5 Slim console.
While Patagonia's Black Hole duffel bags have given up their shiny exterior, the Go-Bag still has its signature glossy finish and bold primary colors. Lightweight, water-resistant, and filled with pockets, make it your go-to go-bag for short trips.
Walmart
Hisense
55-Inch Class U8 Series Mini-LED Pro+ ULED 4K UHD Google Smart TV
You won't find this vacuum for sale at Amazon or Target—let alone with a $250 discount. As one of Walmart's biggest and earliest Black Friday doorbusters, there's no reason to wait to shop this deal. In fact, wait too long, and you may miss your chance to get the laser-guided vacuum of your dreams.
Few kitchen appliances are as iconic as this KitchenAid mixer. When you see that cherry red color on the counter, you know something good is about to come out of the oven.
Yes, you can still buy the legendary M1 MacBook Air. Walmart is one of the only retailers still selling new models of this award-winning MacBook, which debuted Apple's M-series chips. The most affordable MacBook available today, it's surprisingly powerful.
We need a total shutdown of TV names until we can figure out what's going on. In case you don't speak TV specs, let us break it down for you: This is a new 2024 model LED smart TV, powered by the Roku OS. LED displays are the lowest tier, but this is still a true 4K TV—and that price.
AirPods for $89? Yes, AirPods for $89. You won't find this older-gen version of Apple's wireless earbuds for sale at many other retailers. While they're still available, you're getting a lot of audio technology for a budget price.
When you're not quite ready for legacy bakeware from Le Creuset or Our Place, you can use this Cuisinart bundle to stock your kitchen with the essentials. Normally $85, you can get all six for just $30. Now that's the kind of Black Friday deal (sorry, we meant "rollback") we expect from Walmart.
For now, cologne sales are thin on the ground, but keep an eye on your favorite fragrances. You may also want to take a chance on a new winter cologne, like this Armani fragrance, with woodsy and aromatic notes well suited for fall and winter nights.
A car coat is slightly shorter than a standard overcoat, which is helpful for anyone who drives and also for anyone who just wants a long coat but not a long long coat.
So far, none of the mall brands can match the Madewell fall sale, which lets you stock up on fall transitional jackets, winter coats, denim, and accessories. This unfussy watch will go with any casual fall fit.
Madewell has a good selection of shirts, denim, and jackets, as well as select items from brands like Timex, Carhartt WIP, and Corridor. To save as much as possible, look for discount codes that knock as much as 40% off your shopping cart.
Apple's flagship smartwatch has a bigger display, longer battery, and more durability than they Series 10. If you've got the budget, it's the most advanced smart watch in the world right now.
During the October Prime Day sale, the newest AirPods got their first big discount. We expect to see that price drop again soon, but you can already save a little on the retail price at Amazon.
Look, we'd love to recommend Sony's XM5 headphones, which sound incredible. But we can't get over the fact that they're made from plastic. Apple's over-ears are more expensive, but they'll get more affordable as Black Friday gets closer.
Just as Qualcomm's Snapdragon processors started catching up to Apple's latest silicon, the M4 MacBook Pro dropped. If you're a professional who needs as much processing power as possible, you can score this brand-new laptop with a slight discount for Black Friday. And if you don't know the difference between Snapdragon and M-series chips anyway, the MacBook Air is on sale, too.
The new Apple Watch is so smart it can even tell you if you have sleep apnea. While most people use this to queue up music and texts while they're on the go, as a fitness and sleep tracker, the Series 10 is unmatched (unless you're splurging on the Apple Watch Ultra 2, that is).
For most people, the more affordable Apple Watch SE is the right choice, and not just because you can pick it up for under $200. You still get tons of health and fitness tracking features, as well as the ability to send texts and pull up playlists from your wrist.
A staple of Black Friday sales, this older-model iPad has never been priced this low. You'll have to shop at Best Buy to take advantage of this pricing.
You'd be surprised how often Walmart undercuts Amazon on price. Case in point: This affordable Dyson stick vac, which is shockingly affordable for a Dyson appliance.
Dyson's air purifier removes all the invisible nastiness from your air, which is often even more polluted than the air outside. This purifying fan can also heat and cool your room as its HEPA filter goes to work.
Black Friday isn't all about big retailer sales. DTC brands like Brooklinen also offer major fall discounts, and you can save 20% on cozy flannel sheets right now.
You’ve probably seen Aesop’s hand wash gracing the countertops of high-end restaurants, in swanky hotel bathrooms, or at your impeccably groomed friend’s place. Giving off notes of orange, rosemary, and lavender, this hand wash has a serious fan base for its gentle exfoliation, hydrating feel, and all-around great scent.
If you’re looking to elevate your shaving routine, this serum is a step in the right direction. Packed with sandalwood, neroli blossom, and panthenol, this low-foam gel gives you max glide for a super-close finish. It’s got enough hydration to keep your skin feeling smooth and fresh—minus the razor burn.
Ideal for checking in on longer adventures (think: one to two weeks), the Medium is like the mid-size SUV of suitcases—it’s compact but you can fit a lot into it. This case offers Away’s signature blend of structure and simplicity and features internal dividers and a spacious main compartment to keep belongings secure on even the most ambitious itineraries.
Black Friday is unusually late this year, and the holiday officially begins on Friday, November 29. Traditionally, Black Friday starts promptly at midnight the night of Thanksgiving, though retailers like Amazon usually wait until midnight on the West Coast (so, Pacific time).
When Is Cyber Monday 2024?
This year, Cyber Monday takes place on Monday, December 2, 2024. Originally conceived by retailers to promote online shopping, it’s somewhat redundant today. While some brands will save deals specifically for Cyber Monday, the distinction between Black Friday and Cyber Monday is collapsing. For most brands and retailers, Black Friday and Cyber Monday are more of a season, which can begin as early as October and last until mid-December.
Where Are the Best Places To Shop on Black Friday?
In recent years, Amazon has offered the best Black Friday deals, both in terms of total items on sale and in terms of lowest pricing. Other retailers just can’t match the breadth of Amazon’s selection, nor beat them on pricing. However, if you’re only shopping at Amazon, you’re missing out. Target Circle and My Best Buy members can find exclusive deals you won’t find at Amazon, for instance. Likewise, you’ll sometimes find lower pricing on select items at Walmart. In addition, Amazon’s selection of clothing and furniture is limited, so you’ll want to look at other shops.
Finally, don’t miss out on savings from DTC brands that you can’t find at the big-box stores. DTC darlings like Brooklinen, Floyd, Prose, Warby Parker, and Casper host their own Black Friday sales.
To put it plainly, by the time Black Friday officially starts on Friday, Nov. 29, everything will be on sale.
What Deals Can I Expect from Black Friday- Cyber Monday 2024?
Our shopping journalists have sharpened their teeth on many a Prime Days and Black Fridays gone by. We also get advance notice from retailers and brands about upcoming holiday sales. And so we have a bit more than a hunch about what you’ll find on sale this year. Here's a snapshot of the deals you can get now; keep an eye out because we'll be adding to this weekly.