11 Best Natural Deodorants in 2025, According to GQ Editors

• Skin Type: Suitable for all, including sensitive
• Fragrance: Ocean notes, melon, citrus and coconut
• Application: Pump spray

Offering one of the world’s most comprehensive ranges of skin-friendly deodorant formats, Salt Of The Earth sets the benchmark in all-natural personal hygiene. Its pump spray variant, which is without any aluminum or parabens, delivers long-lasting, effective protection and is both vegan and cruelty-free. Formulated with natural mineral salts — potassium alum is the key ingredient — it creates an invisible antibacterial layer over the skin’s surface that helps control the growth of odor-causing bacteria and allows the skin to breathe. Enriched with magnesium oil and soothing aloe vera, it is also kind to sensitive armpits.

• Skin Type: Suitable for all
• Fragrance: Five to choose from: citrus, floral, tropical, mint fresh and unscented
• Application: Roll-on

Fussy, both by name and by nature, is fastidious in its attention to detail. Having spent 18 months with a leading microbiologist, it launched as a refillable subscription-service business model that allows you to choose the color of your case and customize it with compostable deodorant refills in five scents. Cruelty-free, aluminum-free, and plant-based, it’s not all style over substance either: offering 24 hours of comfortable protection, it's been formulated using a minimal amount of ingredients such as magnesium hydroxide and baking soda to neutralize odor-causing bacteria and absorb the excess moisture.

• Skin Type: Suitable for all
• Fragrance: Marine-fresh
• Application: Roll-on

This botanical blend, free from any antiperspirants, is designed to protect and help soothe easily irritated skin. A gel-textured roll-on deodorant with a fresh marine-like scent, it nourishes and conditions the delicate skin in the underarm area, is vegan-friendly, and keeps unpleasant odors at bay. Infused with sage leaf water and sage oil (both of which provide antibacterial benefits), it uses sustainable upcycled barley to calm any aggravation, reduce redness, and protect sensitive skin, too. An effective alternative to harsh antiperspirants, it uses a blend of natural ingredients that neutralize odor-forming bacteria without clogging the pores or blocking the flow of sweat. Essentially, it offers long-lasting protection whilst allowing the skin to breathe.

• Skin Type: Suitable for all
• Fragrance: Coriander and lime
• Application: Balm

Vegan-friendly, suitable for all skin types and free from aluminium, mineral oil, alcohol, and palm oil, this deo is light, quickly absorbed, and offers 24-hour protection. The combination of sodium bicarbonate, magnesium, and clay soaks up moisture and offers antibacterial protection, while coconut oil and shea butter soften the skin and help soothe any irritation. Made from 100% natural ingredients and housed in a plastic-free jar, it has a refreshing scent and is recommended for occasional use or when playing sport, rather than daily (as the sodium bicarbonate can take some getting used to). I advise you to buy a mini-pot first to see how your skin reacts.

• Skin Type: Suitable for all
• Fragrance: Citrus fresh
• Application: Twist-up stick (refillable)

Around 500,000 tons of coffee grounds are sent to landfill in the UK alone every year, a stat that led UpCircle to scour cafés across London and transform their by-products into skincare. Now, the brand uses multiple “waste” ingredients, the latest of which sees up-cycled prickly pear used as the key active in its first plastic-free, refillable deodorant stick. What I enjoyed most about using it was how soft it left my pits feeling (it's infused with macadamia oil to calm, soothe, and moisturize). A 100% natural formulation enriched with coconut oil and sunflower seed wax to fend off odor-causing bacteria, it delivers long-lasting freshness and a zesty citrus scent.

• Skin Type: Suitable for all, including sensitive
• Fragrance: Barrel-aged bourbon
• Application: Twist-up stick

Established as a range of natural soaps made from its founder’s garage, Dr Squatch now offers a wide range of deodorants that have been scented to specifically appeal to men. Available as a twist-up stick, its Wood Barrel Bourbon variant is a rugged, hyper-masculine yet refined blend of spicy barrel-aged bourbon and oak. While it scent may be all bravado, its performance is effective but way more sensitive; using charcoal powder, as a deodorizer and detoxifier, sweat-absorbing arrowroot powder, and an exclusive and closely guarded ‘Odor-Squatching’ system that helps fight potential sources of B.O from every angle. I really love the texture of this aluminum-free, non-irritating formula; its smooth-glide application and skin-nourishing moisturizers, like jojoba and shea butter, raise the bar on natural men’s personal care.

• Skin Type: Suitable for all
• Fragrance: several scents available including sandalwood & patchouli, orange & neroli, coconut & vanilla and more
• Application: Roll-on

Wild is a slick operation making refillable deodorants: the first of its kind to be 100% compostable and biodegradable. A next-level deodorant that is kind to both your skin and the planet, it doesn’t clog the pores or disrupt the skin’s pH levels. Created using essential oils, the formula also contains sodium bicarbonate (baking soda) to help control odor as well as sunflower seed wax and shea butter to keep the skin nourished and moisturized. Vegan-friendly and available in a wide variety of scents – our favorite is the sandalwood and patchouli variant, which is reminiscent of balmy summer evenings.

• Skin Type: Sensitive
• Fragrance: Unscented
• Application: Balm in a tube

Born out of theatreland’s necessity for a hardworking and effective deodorant, AKT London has won countless awards with its pioneering and all-natural deo-balm range. Following a lot of outreach from customers (some people react badly to fragrance oils, even if they are natural), the brand’s founders have introduced AKT’s first unscented variant, SC.00 No Notes. Clinically tested and approved for sensitive skin, the aluminum salt-free, vegan friendly formula has been enriched with a blend of premium botanicals and a proprietary Deo Barrier Complex that actively keeps you feeling dry and confident throughout an active day. Presented in a plastic-free and completely recyclable tube, it is applied with fingers, absorbing instantly without leaving any residue or mess.

• Skin Type: Suitable for all
• Fragrance: Peppermint and lime
• Application: Roll-on

This invigorating natural roll-on deodorant is infused with eucalyptus, lemon, and lime essential oils. Formulated with 89% certified organic ingredients it is clinically proven to stop bad odor in its tracks and is aluminum-free. Designed to help naturally guard against bacteria and wetness, it offers 24-hour protection and dries without leaving any sticky residue. Anti-fungal, antibacterial, and anti-inflammatory, it's enriched with aloe leaf juice powder and is powered by cleansing shikimic acid, which exfoliates and helps deodorize while also boasting moisturizing properties. Finely ground bamboo powder helps stop wet patches from appearing, giving you the confidence to face the day. Its all-natural peppermint and citrus-based scent is like a breath of fresh air.