What future Jaguars might look like
Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling cues could translate to a production car.
The internet, generally speaking, has not been kind to Jaguar following their recently publicized rebranding strategy, which did not include much more than cryptic imagery and a teaser shot of their upcoming concept car.
Notably, the car depicted in the teaser image lacks a rear windshield, taillights, side mirrors, or any fixtures whatsoever. However you feel about Jaguar's current marketing strategies, there's no denying that it has successfully placed the brand into the global spotlight.
02 Dec 2024 Miami.
Copy nothing.#Jaguar pic.twitter.com/NtLn7j1T7Y— Jaguar (@Jaguar) November 20, 2024
Following the announcement of reworked emblems and badging, Jaguar posted a teaser image of its upcoming 'Design Vision Concept' car, set to be revealed on December 2 at Miami Art Week. While the teaser doesn't give away much about how the overall design will look, it is meant to represent Jaguar's styling inspiration moving forward.
Related: Jaguar rebrand: Ditching legacy for “Exuberant Modernism”—a risk worth taking?
By using generative text-to-image AI and other editing tools with Jaguar's teaser image as a canvas, we have imagined what future Jaguars might look like based on its distinctive styling cues.
The following speculative renders depict multiple angles of Jaguar's Design Vision Concept, bearing a greater resemblance to a plausible production model.
By mirroring Jaguar's teaser image against itself and extruding the image width, we get a glimpse of possible production-ready rear end styling, with the inclusion of newly-announced badging.
Emblems include the updated Leaper, which now faces right instead of left, and the infamous JaGUar text that combines upper and lower case letters in a seemingly random fashion in an attempt to express the brand's "unexpected" rebranding strategy.
Related: The Jaguar lineup that should have been
Donning Jaguar's "Artist's Mark" roundel emblem, the speculative front end of the Jaguar Design Vision concept car takes styling inspiration from the brutalist rear end with headlights that slightly resemble those of recent Jaguar offerings.
Although the real concept will likely take on a vastly different face, it's an interesting exercise to imagine how modern Jaguar styling cues could be integrated into their rebranded designs.
Leap forward.
Copy nothing. #Jaguar pic.twitter.com/K0zOipfDlJ— Jaguar (@Jaguar) November 21, 2024
Jaguar's rebranding strategy has emphasized "Exuberant Modernism" as their updated styling philosophy, employing "geometric form, symmetry, and simplicity". This philosophy is represented through Jaguar's updated badging and will take on a physical form at Jaguar's Miami Art Week installation. Expect bold, vibrant colors, confusing imagery, and a heap of internet debate.
While this side profile render will likely bear minimal resemblance to Jaguar's concept car, it displays an interesting possibility for what could come of Jaguar's teaser image.
It's admittedly ambitious, and probably wishful thinking, but there's no denying that the rear quarter dimensions of the brand's teaser image somewhat resembles that section of the Jaguar F-Type, and the possibility of a two-door coupe in the form of a concept car that may never see actual production isn't too far-fetched.
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How do you feel about the possibilities for Jaguar's styling direction? Do you think it has the capability to honour their legacy and simultaneously modernize it, or is it a sacrilegious degrading of their storied heritage? Let us know in the comments, we'd love to know what you think!
