BMW M8 coupe gets the axe

But the M8 convertible and Gran Coupe are here to stay — for now.

TaylorSwift

Jan 2, 2025 - 08:35

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BMW is reportedly pulling the plug on production for the M8 coupe, which is slated to end sometime in early 2025. Although a reason wasn’t given, dealers were notified that orders are no longer accepted, with remaining units to be built before the coupe is removed from the lineup.

Although this affects only the coupe, it’s unclear whether coupe production will end for the non-M8 Series variants, the 840i and M850i xDrive. The two-door convertible and four-door Gran Coupe are likely to continue beyond the 2025 model year.

The M8 Coupe occupies a performance niche

2020 BMW M8 Competition Coupe and Convertible
BMW

For some time, the BMW M8 has offered an even hotter Competition spec. These days, that’s the only way to get an M8, regardless of body style.

The M8 Competition makes do with a twin-turbocharged 4.4-liter V8. It produces 617 horsepower and 553 pound-feet of torque that’s routed to all four wheels via an eight-speed automatic transmission. It should be plenty quick to hustle despite weighing over two tons.

The coupe, however, is in a class of its own. German, all-wheel-drive (AWD) performance two-doors are a rarity as is. The Mercedes AMG GT relies on electrification, and the Porsche 911 Turbo S uses fewer cylinders. Elsewhere, Jaguar’s not making anything, and the Lexus LC 500 goes for more relaxed vibes.

Popularity? Unknown

It’s hard to know just how many people bought a M8 coupe in 2024. BMW lumps models by numerals only, without a breakdown of body styles. However, its Q3 2024 report showed that a paltry 4,058 units were sold through the end of September for all 8 series models. When a model is discontinued, it's usually due to poor sales.

Either way, Porsche had already sold more 911s through June 2024, speaking to the Bimmer’s dwindling popularity. Pricing sure isn’t a problem for Porsche buyers, who can build a Turbo S north of $300,000. The 2025 M8 coupe carried a starting MSRP of $140,975.

Final thoughts

The 2025 BMW M8 Gran Coupe has a slightly higher price of $142,175 but offers more practicality, making it seem like a better value than the two-door hardtop. Opt for the convertible, and it’s exactly $10,000 more.

While the Gran Coupe is my choice, it’s still a bummer that yet another coupe won’t be long for this world, as sports car demand has taken a hit. We can rejoice, though, that the M8 is still available in other forms for the time being.